Verlage dürfen sich nicht an Tech-Konzerne verkaufen

Jessica Lessin, Gründerin & CEO von The Information (2026 Predictions)

“AI is an existential threat to media, and the central question is whether anyone can build a better intent machine than Google’s search monopoly. We’ve seen what happens when quality news organizations take a quick buck from a tech company to hit that quarter’s revenue without thinking about whether it helps build a sustainable business. The idea that there is a consumer AI product today that demonstrably benefits news organizations with a clear revenue stream is simply not true. The media companies that thrive will be deep, indisputable authorities in specific verticals that build direct, loyal communities around their reporting.“

Foto: Gabriela Bhaskar, CC BY-SA 4.0, via Wikimedia Commons