The newly published study "Publishing Beyond Publishers" by Rüdiger Wischenbart and Thad McIlroy provides a comprehensive global overview of the rapidly evolving publishing models that go beyond the traditional value chain.

In the classic chain, authors usually work with traditional publishers who act as gatekeepers and producers. The new models, however, allow the creation and distribution of content in various formats (both print and digital) and across different media such as books, audio, films, and games.

This content is marketed through a variety of distribution channels such as communities, platforms and streaming services, as well as through different business models such as product sales, subscriptions, streaming and freemium models, most of which are based on digital supply chains.

A conversation with Rüdiger Wischenbart about the changes that publishers must expect in the future.

Read more